February 25, 2022

Bankadelic Episode 77: Winning the love and loyalty of customers with behavioral fintech

Listen to the recording published online at here.
FEBRUARY 24, 2022
Here’s the great news: Financial institutions are sitting on a goldmine of data. Now the bad: When it goes unused—as it too often does—it might as well be fool’s gold. Mickey Goldwasser, Vice President of Marketing and Chief of Staff at Payrailz, explains how data-driven insights can help businesses understand consumer behavior. In the end, it’s all about the positive psychology of helping people do things that matter to them while presenting propositions that are relevant to them.