May 02, 2022

Director, Product Marketing

POSITION OVERVIEW:

We are looking for a motivated, high-energy Director of Product Marketing to support our growth objectives with effective marketing strategies, materials, content strategies, sales campaigns, and efforts that translate our product into market-leading positions with compelling benefits and capabilities.

The individual we are looking for will have the opportunity to:

  • Proactively bring our vision to life and drive demand, client adoption, and success via creative marketing strategies and positioning.
  • Shape the positioning of products and services while communicating product value and messaging to the marketplace
  • Work closely with senior management and product areas on product content, including everything from product positioning, Sales decks, sales materials, blog content, landing pages and website content and design.
  • Define value propositions, proof points and key differentiators to promote the Payrailz product offering.
  • Be the go-to-resource for the product, sales, channel, and marketing teams to infuse compelling content and content to support new sales, upsell and cross-sell activities.
  • Develop, manage, and execute the design and development of sales collateral, pitch deck materials, product positioning, website, and other resources.
  • Work with Product Management to analyze and communicate competitive landscape and keep the company apprised on key competitors and how Payrailz best competes in the market.
  • Develop a deep knowledge of the market and how to best position Payrailz products to optimize the sales process.
  • Work with a team of talented and committed professionals.
  • Be a key team member and add direct value to a growing organization.
  • Advance financially and professionally as results are delivered.

This position reports directly to the VP, Marketing, and Chief of Staff

A DAY IN THE LIFE:

A snapshot of this person’s daily life would include all the following responsibilities and activities:

  • Create and execute go to market plans for products and launches in conjunction with product and sales teams
  • Drive the creation of supporting product marketing assets (marketing materials, marketing emails, website content, solution overviews, product data sheets, etc.) from concept to execution in order to support the ongoing needs of the product, marketing, channels, and sales organizations. Drive lead flow and demand gen to help create pipeline and revenue activities.
  • Work with the product team to bring new solutions and capabilities to market and position them for success.
  • Work with Product and Marketing teams to drive product messaging.
  • Assimilate and translate technical concepts into market-positioned tools.
  • Participates in regular team meetings and supports the organization’s ongoing questions, concerns, and feedback.

IDEAL CANDIDATE CHARACTERISTICS:

We believe the person who will be successful in this key role will have the following attributes:

  • Thrives in a start-up company culture.
  • Has a strong work ethic and prior successful experience in a remote working environment.
  • Has a sense of intellectual curiosity and an addiction to learning.
  • Has strong collaborative skills.
  • Is self-driven, actively looks for ways to contribute, and knows how to get things done.
  • Ability to manage multiple projects and efforts simultaneously.
  • Able to move forward in a dynamic environment where processes and procedures may not always be in place.
  • Understands and models customer focus.
  • Values data and truth over ego.
  • Strong and effective written and oral communication and reasoning skills, including the ability to make a strong case for marketing initiatives and technology choices.
  • Respects and values others’ opinions even when they differ from their own.
  • AND has a great sense of humor. We like to see people enjoying what they do!

EXPERIENCE/EDUCATION:

  • Given Payrailz’ exciting growth plans, financial technology industry knowledge is critical to this position. In addition, the ideal candidate must have:
    • 8+ years proven effective experience in product marketing or related experience.
    • Experience in B2B marketing and leading the arming of the sales organization with product marketing and sales collateral materials, campaigns, and other customer acquisition tools.
    • Demonstrated success driving positioning, and sales enablement.
    • Prior payments experience with an understanding of one or more of the following: payment technology, banking bill pay, transfers, P2P payments, and credit/debit card payments.
    • Experience working cross-functionally with diverse teams. Product, Sales, Marketing, Channels, Client Success, and Development.
    • Demonstrated experience in taking an idea and making it a reality through identifying required workflows and tasks.
    • Ability to work independently and in a remote working environment.
    • Possess strong verbal and written communication skills with an ability to state things simply and persuasively for a variety of audiences – internal, external, business, and technical.
    • Possess strong analytical skills with excellent critical thinking and problem-solving skills.
    • Excellent communicator and collaborator across functional teams.
    • Proficiency in PowerPoint, and/or other design tools
    • Lead gen and campaign experience.
    • Design experience is a plus.

Ideally, the candidate should have a bachelor’s degree from a four-year college or university or equivalent experience in Marketing or related field representing 8++ years of product knowledge in the financial technology and payments industry.

This candidate preferably would be working out of the company’s headquarters in Glastonbury, CT., or could be remote.

PAYRAILZ OVERVIEW:

Payrailz is an innovative company with great people and a reputation for being genuine. Built around three core values of respect, integrity, and transparency we provide a rewarding working environment where our people feel valued, respected, and part of something big. For thought-leading Financial Institutions looking to stand out from the competition, Payrailz provides the most innovative, engaging, and feature-rich digital payment experiences in the marketplace today.

Backed by superior service and based on a clear understanding of the business of banking and payments, Payrailz empowers FI’s to truly compete and provide end-users with a secure payment experience they will rely on and use over other competitor offerings.

Through innovation, agility, and a willingness to approach the business of payments with new thinking, we provide the ability to deliver a full range of “smart” payment solutions that improve the overall end-user payments experience while fully taking advantage of modern technologies (such as the cloud, AI, API, Open data exchange and workflow management) to delight both consumers and businesses.

Built for the cloud, Payrailz enables financial institutions to engage loyal customers as well as attract the next generation with simplified and smarter payment capabilities that improve operations and enhance the overall customer experience. By working with Payrailz, FIs can exceed ever-changing demands with the confidence to succeed today and tomorrow.

Payrailz’ atmosphere of innovative thinking, superior technology, and its dedication to its employees make Payrailz an ideal organization for a person looking to make a difference.

At Payrailz we are re-imaging the digital payments experience so when you join the Payrailz family you join a team of dedicated, innovative, and passionate people working together to change the norm.

Recognized as a Best Place to Work in FinTech, Payrailz is an organization with a great culture, where our employees are valued, and can really make a difference.

Please visit our contact page to find the information to submit your resume and cover letter.